The 12 best shampoos for strands

When shopping for the best shampoos for strands, you’ll likely come across shampoos that fall into one of three categories: color-safe shampoos that help preserve your color; restorative shampoos, especially ideal if you are bleaching your hair; and toning shampoos that help fade out certain undertones that appear over time. It follows that the best shampoo for you will depend on your unique hair type and color, as well as other issues like split ends or lack of volume.

To help shed some light on the best shampoos for strands, Bustle spoke to Richy Kandasamy, colorist and member of the R + Co collective, and celebrity hairstylists Avian King and Sunnie Brook. Kandasamy says her favorite ingredients to look for in a shampoo for strands are okra seed extract, vitamin E, and sunflower germ extract, which have smoothing, conditioning, and moisturizing benefits, respectively. Meanwhile, King points out that people with platinum blonde hair will benefit from a purple shampoo to neutralize copper undertones, and redheads and brunettes should look for color-safe shampoos that help preserve their color richness. while lightening the reflections. “When highlighting, we tone the hair at the end to add a desired shade or cancel out any unwanted heat,” she explains. “As the toners start to wear off, as they all do, some of those tones will be exposed again” – so that’s where toning and / or coloring shampoos come in.

Any other tips for keeping your locks beautiful? Brook recommends asking your stylist for a “Malibu treatment,” which removes minerals and silicones that can start to build up and speed up the oxidation of your color. And for a final tip, King suggests washing and rinsing your hair in cold water to help seal the cuticle and preserve shine.

Scroll on for 12 of the best shampoos for high-streak hair, including five picks from our experts.

1. Professional choice: the best overall

When it comes to the best shampoos for strands, Pureology’s Hydrate Shampoo ticks all the most important boxes. Most notably, it’s not only sulfate-free and color-safe, but it actually helps preserve and protect your color using the brand’s signature Antifade Complex, which is found in all Pureology products. “The formula contains UV filters, vitamin E, melanin and sunflower seed oil, which is a powerful antioxidant that fights sun damage,” said Jamie Wiley, Global Artistic Director of Pureology, in Bustle. This shampoo also helps keep your hair hydrated (hence the name), which is another key feature for hair that has been highlighted or dyed. Note that Hydrate is best reserved for medium to thick textured hair, while people with fine to fine hair should opt for the equally excellent Hydrate Sheer Shampoo.

2. Professional choice: the best repairing shampoo

“It’s a great bond generator,” King says of Olaplex # 4 Bond Care Shampoo. King explains that it’s great for highlighted hair because it helps repair damage from chemical treatments, hot tools, bleach, and dye, and it also helps protect your hair from future damage. This shampoo will also leave your hair smoother and more hydrated, and it should help remove unwanted frizz and split ends. For best results, use the brand’s # 3 best-selling hair treatment about once a week after shampooing with this product.

3. Pro Pick: Best Volumizing Shampoo

TikTok hair influencer Amy Chang recommends the L’Oreal EverPure line because “the sulfate-free formula is potent enough to remove product build-up without stripping your color.” She adds that the range contains a UV filter and does not contain drying salts, which is why this volumizing shampoo is a great option for fine hair types or for anyone looking to give their hair more body without sacrificing. hydration. The vegan, paraben-free formula includes lotus extract, which is said to provide volume and shine, as an added benefit.

4. Pro Pick: The one that lasts 10 washes

R + Co Gemstone Shampoo contains ChromoHance, an ingredient that protects your color from fading for up to Ten washes, according to R + Co, or up to six weeks, according to Ashland, the makers of ChromoHance. Kandasamy recommends this shampoo because it contains its three main ingredients for highlighted hair: okra seed extract, vitamin E, and sunflower seed extract. As he explains, they provide the hydration and antioxidants that hair needs while promoting shine, softness and shine. Formulated with a refreshing herbal scent, this shampoo is sulfate-free, vegan and cruelty-free.

5. Pro pick: Best purple shampoo

If your hair is platinum blonde, silver, or gray, you’ll need a purple shampoo to keep the warm undertones at bay. Brook, a Biolage ambassador, loves the way her ColorLast Purple shampoo “gently cleanses without stripping” like some purple shampoos do. “I’ve tried a lot of purple shampoos on the market, I’ve been coloring for 20 years, and some fight the brassy but leave the hair dry,” she says. “Biolage Purple shampoo is powerful and neutralizes coppery reflections after just one use. It also leaves hair shinier and three times less brittle. Note that with purple shampoos, the longer you leave it on, the more effective it will be (but don’t leave it on for too long, unless you’re going for lilac hair on purpose). Three to five minutes should do the trick.

6. Best budget purple shampoo

If you’re looking to spend a little less, Eva’s Tone It Down Blonde Shampoo is another great option. Like all purple shampoos, it neutralizes coppery and yellow undertones by depositing a purple pigment, but it also contains nourishing ingredients like hydrolyzed keratin and vegetable protein, as well as argan and avocado oils to leave the soft, smooth and strong hair. Unlike Biolage’s purple shampoo, this one is sulfate-free as an added bonus.

7. Best non-violet lightening shampoo for blondes

If you still want to lighten your blonde hair without making it more icy, consider this vegan shampoo from dpHUE’s collaboration with Kristin Cavallari. The brand formulated the sulfate-free shampoo with a chelating agent to help remove dullness and grime – for example, minerals from hard water – while the raspberry seed extract provides UV protection and skin care. the colour. While technically designed for blonde hair, it can also be used on darker hair to keep lighter highlights shiny.

8. Ideal for sensitive scalps

If you have a dry, itchy, or itchy scalp, Act + Acre created this sulfate-free shampoo to help restore scalp health (since a healthy scalp is the key to healthy hair, after all). Using a cold-processing method to preserve the integrity of the ingredients – which include hydrating moringa oil, soothing lavender, and invigorating rosemary – this gentle clarifying shampoo helps remove build-up so your color appears less dull , while restoring hydration to your hair and scalp. This shampoo is free of sulfates and silicones, so it shouldn’t leave your hair feeling dry or weighed down.

9. Great for curls

Curly hair types usually require extra hydration, so this nourishing shampoo from Carol’s Daughter – a brand that excels in making hair products for curly hair – is a great choice for coils and curls. Monoi oil is the featured ingredient here, which has long been used to promote stronger hair, while coconut oil, glycerin, and hydrolyzed silk provide even more moisturizing benefits. And instead of sulfates, which can dry out, this shampoo uses a surfactant derived from coconut to cleanse hair deeply but gently.

10. Best for redheads

This color depositing shampoo is a great choice if you’re a redhead looking to intensify and preserve her color between salon visits. John Frieda works his magic on gingers using anti-fade technology enhanced by the presence of pomegranate extract and vitamin E, both of which help promote smoothness and shine. Amazon reviewers note that used alone it can dry out, so be sure to use an extra strength conditioner.

11. Better madness

When it comes to luxury hair care products, Oribe is the cream of the crop. So if you are looking to splurge on a high quality shampoo that will also look stunning in your shower, get their shampoo for a great color. Here, the brand’s signature antioxidant complex helps prevent the keratin in your hair from breaking down while protecting it from sources of environmental stress that can dull your strands. The formula also uses bioflavinoids to help hair retain color, baobab extract to give it extra hydration, and anti-UV ingredients to prevent sun-induced discoloration. Like all Oribe products, this one is vegan, cruelty-free, and formulated with the signature Côte d’Azur brand scent, a scent so divine that it inspired its own scent.

12. Best shampoo bar

Eco-conscious consumers should try this purple shampoo bar which does away with packaging altogether, reducing waste as part of the New Zealand-based brand’s green commitment. Being a purple shampoo, it will help fade coppery undertones in blonde or blonde hair, and it also restores moisture with the help of ingredients like cocoa butter, babassu seed oil, and vegetable glycerin. . If you don’t have blonde hair, know that the brand also offers shampoo bars for dry hair, frizzy hair, dandruff, sensitive scalp, etc.


Sunnie Brook, Celebrity Hairstylist and Biolage Global Ambassador

Avian King, celebrity hairstylist and men’s groomer

Richy Kandasamy, colorist and member of the R + Co collective

Amy Chang, hair influencer

Jamie Wiley, Global Artistic Director of Pureology

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