Shah Rukh Khan motivates everyone to transform their charm with easy-to-use Streax shampoo

Click on the picture to watch TVC.

Hair dye brand Streax by Hygienic Research Institute has teamed up with Bollywood ‘King of Romance’ Shah Rukh Khan to launch a new music video that redefines the term ‘Sexy’, replacing it with ‘Streaxy’.

In the video, Bollywood’s “Badshah” can be seen playing to a catchy tune, encouraging people from all walks of life – whatever their look or style – to be “Streaxy”.

Shah Rukh Khan can be seen in a “Streaxy” avatar sporting his trendy new ponytail hairstyle. The clip is part of Streax’s campaign to inspire audiences to transform their charm as Shah Rukh Khan in less than five minutes, with the easy-to-use Streax shampoo. The video was created and conceptualized by Mullen Lowe Lintas and directed by Gauri Shinde. It is broadcast on digital channels and major Indian markets.

Ashish K. Chhabra, Co-Managing Director of Hygienic Research Institute Pvt Ltd, said, “People have loved SRK for decades and even today they emulate its style, songs and dialogue. ‘Streaxy’ may become the new mantra for SRK enthusiasts around the world. At Streax, we are driven by our partnership and strive to provide modern, quality hair solutions that solve consumer challenges in the most efficient way.

Shah Rukh Khan said, “I am delighted to be a part of the clip which allows everyone to live their life in a ‘Streaxy’ way. This clip represents what we can do if we are still feeling cool and confident. Through the video, I would like to tell my fans that no matter what they look like and what their style choice is, they can still feel “Streaxy” just like me. I really enjoyed the creative experience of filming the video with the brand.

In April, Streax announced its partnership with Shah Rukh Khan to launch a campaign to motivate men to activate their charm like SRK in less than five minutes with an easy-to-use coloring shampoo; with a TVC star helping people achieve their aspirations to look like a superstar. Conveniently solving gray hair challenges for millions of Indian consumers, Streax has gained wide acceptance for its innovative hair dye line over the past decade and has seen a strong affiliation with its recently launched hair dye shampoo.

SRK Video Clip Link:

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