Opulence Beauté Brings Various Hair Services to North Country | Local News

PLATTSBURGH — Opulence Beaute, a hair salon and beauty supply store on Cornelia Street, offers services to the black community that were previously hard to find in the North Country.

“It’s the first of its kind in the region. My business is open to everyone, but it caters to certain hair demographics that have never received the attention or care they need,” said Opulence Beaute owner Naromie Joseph.

“I mainly deal with ethnic hair and multicultural hair like 4C. I do protective styling, curls, extensions, braiding and crochet, I don’t know of any other place that does that around here.

When the opportunity arose to start his business at 131 Cornelia Street, Joseph took it immediately.

“I chose this location primarily because it’s on Cornelia Street, although it’s at the lower end of the scale, there’s always a lot of traffic,” Joseph said.

“And also, my landlord. When I met him and explained to him what I wanted to do, of all the other owners, he was the most enthusiastic and positive person. He said, “I really like what you’re trying to do, I like your story and I want to give you this opportunity.” He was very encouraging.

Joseph, 35, a first-generation Haitian-American, has lived in Plattsburgh from time to time, and recently, when she returned to the area, she recognized the need for more black hair services.

“There are a fair amount of multicultural and mixed kids here,” Joseph said.

“There are also a lot of children who have been adopted or fostered, and their parents may not have the knowledge or familiarity to take care of their hair, as they have never taken care of it before. . I want to guide them as they learn, so that they are pointed in the right direction.

Joseph said it was important to her to educate people about maintaining ethnic hair types as opposed to other hair types more common in the North Country.

Hair types like 4C can be particularly difficult this time of year if the person using them is unfamiliar with their needs, she said.

“With 4C hair, it’s more of a coarser, harder texture that’s soft with tight coils or curls,” Joseph said.

“It doesn’t get greasy that quickly, so we have to constantly oil it and moisturize it to keep the moisture in. Especially in winter, our hair becomes more brittle and easier to break, as we find it harder to maintain moisture, due to the dry air here.

When the doors to Opulence Beauté opened last September, Joseph’s long-held dream of becoming an entrepreneur finally came to fruition.

After years of making others happy, Joseph said it was finally time to make himself happy.

“I knew I wanted to be an entrepreneur, but what did I want to be an entrepreneur in? I always knew I had this creative side in me and I loved doing my hair, but I didn’t use either,” Joseph said.

“The pandemic lit this fire in me, when the world was turned upside down. A lot of people have become entrepreneurs during the pandemic, and being at home, browsing my internet feeds, seeing people starting businesses, I felt like I had the potential, so why not? »

She said her passion for hair started at a young age, when she had to learn to do her own hair after many failed attempts by her mother.

“Growing up, my mom didn’t know how to do her hair, so she would do everything she could with my hair, then send me to school where I was teased for the way my hair looked, told me motivated to learn how to do at a young age,” Joseph said.

“I didn’t focus on that in college, because I have immigrant parents from Haiti, and for them, success is being a doctor, lawyer or engineer – nothing to do with cosmetology.”

As Joseph looks to the future, she brainstorms ideas for how she can continue to grow her business and expand her services.

“One of the goals is to bring a barber here,” Joseph said.

“Other than that, I’m continually learning. I always enroll in online classes because the hairdressing industry is constantly changing, especially in the black community. There is always a new style coming out. You have to be able to keep up and learn how to do it. This is where continuing education comes in.”

After a slow month in January forced her to reduce her working hours by appointment only, Joseph said that as business picks up she will return to her regular hours of 9 a.m. to 6 p.m. Monday Saturday.

Anyone wishing to book at Opulence Beauté can do so on their website https://opulencebeaute.mysalononline.com, or contact Joseph directly on Facebook or Instagram.

Email Carly Newton:

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