End of WAGs? Experts say it is no longer suitable for “less glamorous” women

English fans across the country will cheer on the national team in tonight’s semi-final with Denmark, and nothing more than the latest generation of WAGs.

However, many have noticed that this year’s group of “Wives and Girlfriends” is making a concerted effort to stay away from the spotlight, a world away from the long, tanned-haired glamazons who have graced the stadium stands in the stadium. past.

According to popular culture commentator Nick Ede, the WAG as we know it – born in the days of Cheryl, Coleen Rooney and Victoria Beckham – is already gone, with a new generation of emerging partners pursuing careers. more advanced.

Ede told FEMAIL that a new type of WAG that is “sober, supportive, academic and subtle” has entered the picture, keeping his focus on the pitch rather than the camera, with career paths that include everything from physiotherapy to modeling, real estate development and law.

Today, former star of girl group The Saturdays, Frankie Bridge, who is married to former England star Wayne Bridge, spoke out against the term, calling it “insulting and derogatory.”

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Pop culture expert Nick Ede told FEMAIL that the WAG no longer exists. On the picture ; Cheryl, Coleen Rooney and Victoria Beckham cheering on their partners at the 2006 World Cup

The WAGs of England, the current Euro stars, show their support for their partners at the start of the tournament in June.  (Pictured, left to right: Kieran Trippier's wife, Charlotte; Jordan Pickford's fiancee, Megan Davison; Harry Maguire's fiancee, Fern Hawkins; Kyle Walker's wife, Annie Kilner, and baby friend of Luke Shaw, Anouska Santos)

The WAGs of England, the current Euro stars, show their support for their partners at the start of the tournament in June. (Photo from left to right: Charlotte, Kieran Trippier’s wife; Megan Davison, Jordan Pickford’s fiancee; Fern Hawkins, Harry Maguire’s fiancee; Annie Kilner, Kyle Walker’s wife and Anouska Santos, Luke’s girlfriend Shaw)

Speaking on ITV’s Loose Women this morning, Frankie said: “I found it really frustrating because, let’s be honest, that means wives and girlfriends. So technically it’s not offensive, but they do not refer to Wayne as a “HAB” and it is used as a derogatory term.

‘That’s why I don’t like it and it bothered me, because I worked for years in the public eye, they know I have my own career and even though I didn’t , why am I now this thing just because I’m married to someone who plays this sport? ‘

Frankie and Wayne met in 2011 and welcomed their first son Parker in October 2013, getting married the following year at Woburn Abbey in Bedfordshire before Frankie gave birth to a second son, Carter in 2015.

In 2012, Frankie, 32, was forced to quit The Saturdays when she was hospitalized with depression, which the star has struggled with since she was 15.

Frankie Bridge is pictured in London, 2014

Frankie Bridge is pictured on Loose Women today

Former Saturday singer Frankie Bridge, married to retired England footballer Wayne Bridge, spoke out this morning against the term WAG, calling it “insulting and derogatory”

After being admitted to a psychiatric ward in 2011, she told the BBC’s Morning Live last year that the experience made her realize that her support partner Wayne, 40, was “a guardian”.

Frankie later added: “You are damned if you do, damned if you don’t as someone married to a player, people don’t like if a player’s wife or girlfriend is out. television to make money, people don’t like that – say she lives on the back of him or whatever.

Unlike the much-loved WAGs of yesteryear, such as Coleen Rooney, Victoria Beckham and Cheryl, who have garnered as much attention as their footballing counterparts, Nick believes the new era of women supporting their partners offers a “refreshing” change.

“Gone are the days of fake it all when WAGS was splashed around the tabloids with fake tans, high heels and hair extensions,” Nick said. “When Cheryl, Coleen and Posh ruled the stands, it was more in the makeup department and less in the clothing department.

Nick agreed that unlike past WAGs that made headlines, this year's women include a lot more private women like Katie Kane.  Pictured watching her husband play in the Euro opener in England

Nick agreed that unlike past WAGs that made headlines, this year’s women include a lot more private women like Katie Kane. Pictured watching her husband play in the Euro opener in England

Jordan Pickford's wife Megan Davison is pictured in the stands before watching her husband play his first Euro match on June 13

Jordan Pickford’s wife Megan Davison is pictured in the stands before watching her husband play his first Euro match on June 13

“Now the new breed of Wags has emerged and it is refreshing to see that they are sober, encouraging, academic and subtle.”

Meanwhile, Wag Wars author Sam Kimberley believes the wives and girlfriends of the England national team are moving away from the clichés that come with being a WAG and instead sailing to their own. career path out of the public eye.

“Today’s WAGS are very different from traditional shots of girls strutting around with big hair, fake tans and dizzying stilettos,” she told The Telegraph.

“These aren’t trophies – they’re a new generation of graduates and businesswomen with their own careers and a much more understated sense of style.”

Nick agreed that in stark contrast to past WAG headlines, this year’s wives include a lot more private women like Katie Kane, who backs up husband Harry with sweet Instagram posts of her kids in English shirts with their faces out of sight.

Gorgeous Mia McClenaghan isn't just a pretty face, she just finished her law degree from Royal Holloway University

Gorgeous Mia McClenaghan isn’t just a pretty face, she just finished her law degree from Royal Holloway University

Fern Hawkins graduated first class in physiotherapy

Fern Hawkins has been dating Leicester defender Harry Maguire for nine years, with the couple recently getting engaged

Fern Hawkins has been dating Leicester defender Harry Maguire for nine years, with the couple recently getting engaged. Beauty Sheffield is a first-class physiotherapy graduate

Raheem Sterling and his fiancee Paige Milian (seen on a sunny vacation earlier this year) have started a new company called Milian Property Group Ltd and she says they plan to add to their real estate portfolio

Raheem Sterling and his fiancee Paige Milian (seen on a sunny vacation earlier this year) have started a new company called Milian Property Group Ltd and she says they plan to add to their real estate portfolio

It is this subtle approach that brings about a refreshing change and fits perfectly into a new era of WAG, ”he said.

Attention should be on the pitch and not on the stands and WAGs now appreciate their anonymity and the fact that they don’t need to get on track to draw attention to themselves or their partners ” , did he declare.

“WAGs like Harry Maguire’s fiancé Fern Hawkins have real jobs; she is a physiotherapist and Mia McClenaghan, the girlfriend of Reese James, who studied law at the University of London, actively defended him when he was confronted with racist slurs.

‘Fiancée of Raheem Sterling, Paige Milian is an ambitious young woman, working in sports management and, as a real estate developer, managing the properties she owns.

“Before the big games, it’s great to see wags evolved and the name WAG starting to lose its previous connotations – it takes on a much more sophisticated and somewhat sane meaning in 2021.”


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