A hidden gem on Highway 29, Fusion Salon celebrates over 15 years in business – Salisbury Post
SPENCER – Tiffany Tucker doesn’t believe in the phrase “build it and they will come”.
When Tucker opened Fusion Salon at 1851 US 29 in 2005, she didn’t follow the oft-misquoted idiom while waiting for customers to walk through the door. Instead, she went to them.
“There were times early on when I opened the store for the first time printing flyers and going to any event that would be here in Spencer, like the parade,” said Tucker. “My kids would also be involved and we would walk from side to side of Spencer and then the other and just handing out flyers and candy.”
Tucker’s advertising efforts weren’t limited to the holiday season.
“Convenience stores, Food Lion, everywhere I went I was promoting this business,” Tucker said. “I knew I couldn’t sit here and wait. I had to go out and look for him.
Its guerrilla marketing has paid off.
Last year, the full-service salon celebrated its 15th anniversary. Even though Tucker was unable to throw a party to commemorate the occasion due to COVID-19, she is hosting a Customer Appreciation Day on Saturday, October 30 from noon to 3 p.m. with hot dogs, burgers and free sweets for children. Halloween costumes are welcome, but not required.
“I want to give back,” Tucker said.
Tucker hopes to bring together clients who have supported his business for a decade and a half. Without their loyalty, she said, her dream of owning and operating a full-service salon would not have been realized.
“I love my clients,” Tucker said. “It’s not just about styling. You build a friendship, you get to know them. We are their therapist. It’s funny.”
Tucker first became interested in working as a hairdresser as a teenager, but it wasn’t until the age of two that she seriously pursued her goal.
“After I had my second child, I decided I was going to make my dreams come true,” Tucker said.
Tucker completed her studies in cosmetology and worked for Regis at the Salisbury Shopping Center while she designed and built the salon on Highway 29. She found the inspiration to name the salon at a car dealership, where she did testing of the new Ford Fusion sedan.
“I didn’t like the car. It was way too small, but I really liked the name, ”Tucker said.
Fusion Salon may technically be within the city limits of Salisbury, but Tucker built the business where it is located in part because of its proximity to the Spencer community where she grew up.
The salon is somewhat of a beauty outpost, located in an area sparsely populated by other businesses. While the salon’s myriad of services have attracted clients, Tucker’s goal of making the salon comfortable for clients may be the secret to its longevity.
“I make you feel right at home,” Tucker said.
If you ask Pamela Wibberding what made her come back for a decade, her answer is simple.
“It’s her,” Widderding said.
The salon’s peripheral location was not an issue for Tucker’s clients, except when the Wil-Cox Bridge over the Yadkin River was closed for several months in 2012.
Concerned about the impact of the closure on her salon and other restaurants and stores in the United States, Tucker arranged a meeting with a dozen local business owners, Representative Harry Warren and Pat Ivey of the Department of Transportation of North Carolina.
“I didn’t really know what this was going to relate to,” Tucker said. “All I could do was try.”
Once again, Tucker’s extra effort paid off. The bridge was reopened and signs were placed along the road directing traffic to local businesses.
Fusion Salon was not forced to close during the bridge dilemma, but it was forced to close for two months after the start of the COVID-19 pandemic.
“It was my first time putting ‘closed’ letters there,” Tucker said. “It was crazy. No one knew when we were going to reopen.
When the store was cleared to reopen, Tucker bounced back by adding a new nail technician. The hire helped Tucker achieve his goal of becoming a full-service salon offering everything from hair coloring to massages and tanning. Tucker’s staff now has seven members.
Having more than half a dozen employees is a far cry from when Tucker was the salon’s sole employee for the first few years of its existence.
While a lot has changed in the business since 2005, Tucker said she was proud to always have the first customer to walk through her doors. More information about Fusion Salon can be found on its Facebook page or by calling 704-603-4515.